ABOUT US

A Digital Technology Healthcare Company

After achieving mainstream success in the South Korean market, our vision is to share, spread, and grow the Bodyfriend philosophy globally.
We believe that just 15 minutes a day of therapeutic relaxation can significantly improve both mind and body health.
With this in mind, we develop best-in-class at-home massage chairs, featuring unique, patented technologies
that transcend function and design. Our products are intuitive in both appearance and usability.

2024 Global Awareness Ranked #1 in the National Brand Competitiveness Index (NBCI) and National Customer Satisfaction Index (NCSI) (2023)Bodyfriend at-home massage recliners introduced to the United States (2024)

2024

Global Awareness

  • Ranked #1 in the National Brand Competitiveness Index (NBCI) and National Customer Satisfaction Index (NCSI) (2023)
  • Bodyfriend at-home massage recliners introduced to the United States (2024)

2020-2022

Global Awards & Compliance

  • Ranked #1 in Brand Value Index (BSTI) for Healthcare for 6 consecutive years (2015-2020)
  • CES Innovation Awards (2021, 2022)
  • Obtained GMP for Medical Device Manufacturing (2021)
  • Partnership with Bang & Olufsen (2021)
  • Red Dot Design Award – Brand Communication Category (2022)
  • “Phantom Medical Care” registered with the US FDA (2022)

2019–2013

Mainstream Success

  • Korean Brand of the Year for 9 consecutive years (2013-2021)
  • CES Innovation Award Winner/Honoree (2019-2022)
  • Partnership with ”Automobili Lamborghini” and expansion into Chinese and US markets (2017)
  • Developed world’s first “Brain Massage” (2018)
  • Released world’s first cold and warm air system massage recliner (2019)
  • Hired Vincent de Sarthe, former designer at Louis Vuitton (2019)

2012-2010

Early Growth

  • Introduction of new products based
    on technological development (2 types).
  • 17 offline stores in Korea

2007

The Beginning

  • Establishment of Bodyfriend Co., Ltd.
  • Launched first massage chair
  • Top-ranked retailer in major online shopping malls
Global Awareness